Bing is still in its infancy and we are yet to see whether it shall become a potential challenger for Google. But Bing has made some good ground of late and statistics suggest that people are Binging. In fact, just the other day I was at an internet café where all the computers were pre-set to open with a Bing search.
The question on everyone’s lips is how Bing differs from Google when it comes to Read more
Previously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to the consumer once the search results have been displayed. Once you have secured a decent search engine placement you will be fighting it out with another 12 or so first page rankers, and this is where the URL comes into its own. Read more
A large proportion of SEO marketing is based around copywriting. From article marketing down to meta-data and even PPC ads, the copywriting must deliver reader capturing text that converts.
SEO copywriting isn’t just about being a good writer. Grammatically correct text is essential, but there is more to this pony than one trick. Solid marketing experience is required across a variety of industry in order to apply the correct strategy for the target audience. Read more
Over the last week or so we have been looking at various SEO techniques to help increase traffic and popularity. So in this post I think it is important to summarise common SEO mistakes that prevent effective search engine optimization. Whether you are an internet marketing company or SEO student, these things are important to learn and recap on now and again.
Social Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource.
You’ve probably heard about it and the likelihood is you are using it, but are you using Twitter correctly? Twitter is the ultimate organic SEO tool yet too many people are spending their days using a poorly optimised profile and sending out useless tweets.
What you should be doing is carving out your niche on Twitter, set out your stool and strategy and do not deviate from the plan. Here are 10 essential Twitter questions you should be asking yourself today:
To buy SEO would mean paying a lump sum of money to an SEO company for the optimization of your site on a one off basis in the hope that you will miraculously climb the search engine rankings. But, as I have said before and never get tired of repeating; SEO is an ongoing process which requires trial and error and consistent attention. If I had a dollar for every time I have heard a boss say, “how much to get this SEO thing done then?” I would be a rich man.
FACT: You can’t buy SEO, you need to Read more
This week I read one of those ‘so called expert’ SEO blogs that hand out seemingly good advice for the Internet community. I came across one bold statement that instantly struck me as a wild and somewhat false claim. This guy was telling the world that when it comes to SEO, “if you have WordPress you are 80% there”. If I were to buy that line, then that would mean the last 20% of SEO I could handle myself and my website would be fully optimised for the princely sum of $0, right?
Internet Propaganda Will Lead You Astray
Wrong. The negative side of the internet is that a large percentage of its information is hearsay and propaganda. This guy was clearly trying to throw people off the trail, because in my experience there is no avoiding professional search engine optimisation. In fact, no matter how good you think your SEO is, there will always be something professional SEO can do for you. No website Read more
Cheap SEO ServicesIt baffles me when I hear people say they want to employ cheap SEO or find cheap SEO services. By definition the word cheap implies that you want a service of medium to low quality. Fair enough, cheap jeans might last but they do go out of shape quicker – cheap SEO will struggle to have much shape to begin with. It doesn’t make any sense. When it comes to your website, your business, your pride and joy, why would you want to cut corners? Read more
On Page Website SEO
On-page website optimisation is the twin sister of external website optimisation. Sometimes referred to as internal SEO, on-page website SEO is of equal importance to your web marketing campaign as external optimisation. Below are 10 useful tips to help you maximise your on-page search engine optimisation:
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