Have you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?
This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.
Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more
We all live in fear of getting that dreaded Google notification that claims we have violated the Google Adwords TOS and our account has been suspended, indefinitely. Getting reinstated isn’t easy and is a huge inconvenience, potentially losing you massive revenue. To avoid the dreaded notification you need to be vigilant in not breaking the rules and avoid common AdWords crimes.
If your site is loaded with ads leading to merchant sites then you are walking the line. The way Google sees it is as Read more
Brand management and marketing departments often distance themselves from the in- house SEO team or a hired SEO consulting firm like the plague. SEO seems like a far cry from the strategies branders and marketers were taught in university pertaining to building a brand and fulfilling consumer needs. I mean, what have tag-lines, special offers, images, colours and brand association got to do with search? EVERYTHING! That’s what.
Off the top of my head here are just a few things to be considered…
Just when you had got your head around the terms SEO, SEM and PPC, those nerds inside the digital superhighway (whoever they are) have come up with two new acronyms for us all to get our heads around. SMM and SMO are the two new kids on the block, and with the importance of Twitter, Facebook, LinkdIn, Hi5 and other social networking platforms rising everyday, we need to be aware of what they mean. Read more
The hype surrounding the Yahoo-Bing search merger has calmed down considerably, replaced by all the fuss over Google Instant. Honestly, the same questions keep being written about and Twittered, hourly!
Yes, it has all got rather silly. So it’s nice to have something else to talk about that enhances the internet user experience and Read more
A few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to set the record straight for you.
For those who don’t know, Read more
Search is an exiting industry to be involved in right now and web marketing solutions just seem to get broader everyday. For every announcement surrounding the Yahoo-Bing merger, Google come out with a new innovation to ensure they remain in the spotlight and stay at least 5 steps ahead of the pack.
Google’s latest offering comes courtesy of Google Maps and is something that was first tested back in March on the Australian version of Google Maps. “Sponsored map icons” are points-of-interest displayed on a Google Maps search branded with company logos.
For instance, Read more
The internet has once again proved to be the true liberator of choice. Users have rejected Google Wave and sent it back with the tide whence it came. Two years in development for little return, surely someone must have been wrapped on the knuckles for this giant failure.
Google were majorly excited a little over a year ago when beat version invites were selling for $95 on eBay. At the time they were quoted as saying: Read more
Waiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more
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