If you run an information resource website or even house a blog, the likelihood is that you will have be ‘scrapped’ at one time or another. Scrapping is an increasingly popular practice carried out by content farms and low quality sites intent on stealing good content rather than writing it themselves. This practice saves time and boosts rankings, helping to generate advertising revenue, make affiliate sales and build a popular piece of web real estate. One major issue with scrapping and copying is that these sites can get ahead of you pages in the SERPs even though you wrote the content to begin with. It’s totally unethical and really has a negative affect on honest web business owners. Read more
Reports have been pouring into Google this week regarding their Google Instant Previews tool and how it is making a mess of analytics data. The problem happens when a searcher rolls his mouse over an instant preview. The image is revealed and the preview is logged as an actual visit on some analytics software. So if you wondered why your hits were up so drastically this month this debacle could well be the reason. Potentially this could be messing with your bounce rate and time on site stats, and may have left you baffled as to why particular trends have suddenly occurred.
It seems like an obvious thing to Read more
Google have announced an “instant previews” tool to reduce pogo-sticking and allow searchers to preview a site before they click through and experience the disappointment of not finding exactly what they want.
It really is a cool feature that will hopefully reduce bounce percentage rates making for easier analytics analysis. The feature also serves as quality control for both user and website owner, in that sites are likely to receive better quality visitors and searches better quality sites. If you don’t like the look of a site you don’t need to click back and forward you can just preview the site in the same Google window. When a user enables the search tool in Google it becomes possible to scroll down using the arrow key on the computer keyboard to obtain an overview of the content of each listed website.
This is so much more than a thumb nail preview option. Google presents a large image of the website and extracts relevant text to give an overview of the sites theme and content. Callouts are used to highlight text relevant to your search. There is also a feature called a ‘page-tear’ whereby extra bits of pages relevant to your search are torn off from the website and displayed within the preview. The previews appear smoothly and extremely quickly by simply scrolling over each search listing.
As a website owner you can opt out of allowing your pages to be previewed, but unless your website isn’t as good as your description then why would you want to. You can opt-out by using the nosnippets meta tag.
Go for a test run yourself by visiting the following link: http://www.google.com/webhp?esrch=instantpreviews
When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.
According to comscore.com figures for June 2010, both Yahoo and Bing have Read more
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