Don’t Forget To Make YouTube Part of Your Online Marketing Strategy

YouTube MarketingMany view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is owned by Google should make anyone with an online marketing strategy start sniffing around.

YouTube – Flexible, Popular and Highly Ranked

Quite often YouTube videos are displayed in the top few search results. The sheer popularity and the vast amount of content means this website will always rank very highly and be displayed in the listings for any searches relating to the content contained within the site. Read more

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Better To Rent Than Buy SEO

To buy SEO would mean paying a lump sum of money to an SEO company for the optimization of your site on a one off basis in the hope that you will miraculously climb the search engine rankings. But, as I have said before and never get tired of repeating; SEO is an ongoing process which requires trial and error and consistent attention. If I had a dollar for every time I have heard a boss say, “how much to get this SEO thing done then?” I would be a rich man.

FACT: You can’t buy SEO, you need to Read more

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Meta Descriptions, Jibber Jabber and Personalised Google Searches

Meta TagsThere is a general consensus amongst internet marketing specialists that meta-descriptions (the text snippets you see in search results) are not a factor that Google and Yahoo consider when ranking pages within their listings. Some people go as far as suggesting that optimizing meta-titles and descriptions is a waste of time. The reason behind this negativity is an apparent announcement sometime ago by both Google and Yahoo stating that they no longer use meta-descriptions in their search algorithms. However, pay close attention because the dynamics have since changed. Read more

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SEO – Make Sure You Don’t Pay Twice!

Internet Marketing ConsultantsI ran into an old buddy yesterday who runs a tech related ecommerce site. He has been in the game since day one and made a fair bit of cash when the internet was in its infancy. Of late he has been struggling due to excessive competition and the global economic downturn. Price guide websites have put the squeeze on guys like this and the competition for top search spots is at an all time high.

Enter The Internet Marketing Consultant…

He went on to tell me that he has employed the services of an internet marketing consultancy to analyse his site and produce a report highlighting where things could be improved. Fair enough I thought, good idea. However, it turns out that Read more

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A Professional SEO Company or An Internet Blogger – Who Will You Believe?

This week I read one of those ‘so called expert’ SEO blogs that hand out seemingly good advice for the Internet community. I came across one bold statement that instantly struck me as a wild and somewhat false claim. This guy was telling the world that when it comes to SEO, “if you have WordPress you are 80% there”. If I were to buy that line, then that would mean the last 20% of SEO I could handle myself and my website would be fully optimised for the princely sum of $0, right?

Internet Propaganda Will Lead You Astray

Wrong. The negative side of the internet is that a large percentage of its information is hearsay and propaganda. This guy was clearly trying to throw people off the trail, because in my experience there is no avoiding professional search engine optimisation. In fact, no matter how good you think your SEO is, there will always be something professional SEO can do for you. No website Read more

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Want SEO? Go Economical Not Cheap

Cheap SEO ServicesCheap SEO Services

It baffles me when I hear people say they want to employ cheap SEO or find cheap SEO services. By definition the word cheap implies that you want a service of medium to low quality. Fair enough, cheap jeans might last but they do go out of shape quicker – cheap SEO will struggle to have much shape to begin with. It doesn’t make any sense. When it comes to your website, your business, your pride and joy, why would you want to cut corners? Read more

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Top 10 On Page Website SEO Tips

On Page Website SEO

On-page website optimisation is the twin sister of external website optimisation. Sometimes referred to as internal SEO, on-page website SEO is of equal importance to your web marketing campaign as external optimisation. Below are 10 useful tips to help you maximise your on-page search engine optimisation:

  1. Ensure every page of your site contains unique content.
  2. Do not duplicate your website content under another URL. This will affect the website optimisation of your primary site. Read more
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The SEO Triangle – Website Placement – Website Positioning – Website Promotion

Getting the website built for your business was trauma enough, right? But now you are being told about this search engine optimisation (SEO) thing that needs to be done so your website can be optimized for the search engines. It never seems to stop does it, one thing after another when it comes to technical stuff. Well don’t stress, SEO is actually quite easy to understand at a basic level, past that point you should employ an expert to optimize your website and carry out SEO tasks on a monthly basis. Read more

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SEO is Useless Without a Solid Strategy

Internet Marketing Strategy and Planning

For any business initiative to achieve success there must be a comprehensive strategy planning process, and internet marketing is no exception. Planning should involve the use of in-depth market and competitor analysis and should be documented in the form of a structured proposal. Internet marketing strategies are no different in concept to any other general business strategy; there are certain fundamental aspects of a strategy that cannot be bypassed, for example:

  • Project aim
  • Description of the target demographic
  • Competitor analysis Read more
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Marketing Companies vs. Internet Marketing Companies

In the present day the majority of marketing is done online. Rather than simply hiring a conventional marketing agency, an organisation will have to hire an internet marketing agency. Many high street marketing firms have branched out into internet marketing by opening up a subsidiary company or by employing an internet marketing specialist, but the two areas should never be confused, internet marketing is entirely different to standard conventional marketing. Read more

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