As of 14th September, 2010, online advertisers residing in Ireland, Canada and the UK will be permitted to bid on and advertise using trademarked keywords. The policy, already applied last year in the US, comes as a massive boost for online marketing firms in the given territories who have previously been somewhat restricted by Google trademark policy.
Google’s explanation of the policy change was stated as follows: Read more
When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.
According to comscore.com figures for June, both Yahoo and Bing have increased their share.
Search Share Figures June 2010.
However, have a look at the overall search volume and you will see a completely different picture Read more
Over the last year or so there has been a rise in the amount of internet marketing companies offering cheap tailored packages in a ‘cash and carry’ bulk style. I will give you an example of a package similar to one I saw recently:
Plus some other similar activities…
Total Price: $150 Read more
Waiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more
I was out for drinks the other night at some fancy cocktail do up town; you know the deal, swanky hotel, designer suits and egos working at full capacity. It wasn’t really my scene but I was invited by another seo consultancy firm I know so I obliged and dusted off my whistle and flute (suit).
The night was going fairly well, and I wasn’t planning on doing any seo consultancy, until some guy approaches me saying he had Read more
As an seo specialist I am looking to achieve maximum web optimisation and the highest website ranking for my client. This can be problematic when a client comes to me with old site design where the designer is no longer around to make changes. Older site designs will more than likely require major structural change to achieve a high level of SEO Quite often the client will need to consider reworking the entire website. Problems may also arise if I need to tell the designer of a newly built site that changes need to be made for SEO purposes, a designer can take a critique of Read more
Don’t get me wrong, analysis is an important aspect within every business discipline, but running those reports every Monday morning to analyse SERP movements, traffic sources and visitor demographics will not improve your SEO.
Traditionally linking has been thought about as exchange. In the beginning people swapped links with friends’ websites as a way to get noticed by people that visited that particular site, and, for a time, the internet was so novel that people did check link sections just to see who the links directed them too. It was almost fun, I guess. But then the internet exploded with a million and one better things to be doing, and traffic increasing techniques just weren’t that easy anymore.
Linking is no longer a one dimensional activity; Read more
In your quest for a top ranking site you are probably wondering how you can achieve those sitelinks under your website listing in Google, well before you start bugging your web optimization firm I will give you a brief overview of these infamous Google presents. These sitelinks are an effective web marketing tool, if you can get them to appear that is.
Sitelink Example:
Harrods – Luxury beauty and fragrance, fashion accessories, gifts
Shop the world’s most famous luxury department store online. At Harrods.com you will discover luxury gifts for every occasion; exclusive beauty products, …
www.harrods.com/ – Cached – Similar
| Accessories Contact Us Store Guide at Harrods London Gifts |
Men’s Food Halls News & Events Children |
Now, many people presume Google only award these treats to big name brands/websites that Read more
When it comes to hiring an SEO service provider knowing where to start amidst the myriad of companies out there is a daunting task. But it needn’t be so. With a little common sense you can soon sort the men from the boys as it were.
If you were buying a kitchen and the salesman directed you towards a particular brand for which he said he had installed in his own home, you wouldn’t know if he was spinning you a line just to clear some old stock. You certainly Read more
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