Just when you had got your head around the terms SEO, SEM and PPC, those nerds inside the digital superhighway (whoever they are) have come up with two new acronyms for us all to get our heads around. SMM and SMO are the two new kids on the block, and with the importance of Twitter, […]
I still come across amateur articles on the web explaining ways in which to increase optimisation that are so very dated and have no relevance in modern day SEO strategies. I thought I would write a post to warn of a few things not to do in the hope I might save someone’s website from […]
When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June […]
Today we shall break away from our Christmas theme of optimizing your online store for the seasonal rush and subsequent January sale campaign, and instead we will focus on some general SEO. Website optimization companies don’t usually give much away for free, and most of what is offered on the net is fairly repetitive. So, […]
You may have noticed that Google show special logos for notable birthdays of the rich and famous. Well, the search giant has announced that if you add your birthday to your Google profile they will show a special logo for your birthday as well. How nice. But what does this have to do with search […]
You trust Google to power your search engine results and respond to your website search engine optimisation, but do you trust them to automatically drive your car? What? Yes, that’s right, you heard it here first, Google is experimenting with technology that enables cars to drive themselves. Google are on a mission – although I […]
A friend of mine recently said, “Things were much easier when Apple and Blackberry were just fruits”. I am inclined to agree, what have we become? It seems like you can’t have a 2 minute conversation without someone sliding that infamous unlock button on their iPhone or BB messaging someone from their Blackberry. The entire […]
On the face of it a shopping cart might seem like a straight forward mechanism. A customer adds the item, clicks checkout and the money slips neatly into your pocket. Yet in reality a purchase is seldom that straight forward – any website marketing consultant will tell you that. It is quite remarkable how many […]
The hype surrounding the Yahoo-Bing search merger has calmed down considerably, replaced by all the fuss over Google Instant. Honestly, the same questions keep being written about and Twittered, hourly! How will Google Instant affect SEO? Is SEO Dead? Is Paid Advertising finished? Will Google Instant cook my dinner…? Yes, it has all got rather […]
How annoying is it when you really want to purchase something quickly online, only to go right through the checkout process and suddenly be asked to login or sign up. Okay, if you own an online store your aim is to establish long term customers by collecting email addresses and then sending out promotional material, […]
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