Bing is still in its infancy and we are yet to see whether it shall become a potential challenger for Google. But Bing has made some good ground of late and statistics suggest that people are Binging. In fact, just the other day I was at an internet café where all the computers were pre-set […]
Previously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to […]
A large proportion of SEO marketing is based around copywriting. From article marketing down to meta-data and even PPC ads, the copywriting must deliver reader capturing text that converts. Most People Can Write – But Can They Copywrite? SEO copywriting isn’t just about being a good writer. Grammatically correct text is essential, but there is […]
Over the last week or so we have been looking at various SEO techniques to help increase traffic and popularity. So in this post I think it is important to summarise common SEO mistakes that prevent effective search engine optimization. Whether you are an internet marketing company or SEO student, these things are important to […]
Social Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource. Brand Recognition: The more platforms your brand has a presence within the more potential customers will identity with your business. […]
You’ve probably heard about it and the likelihood is you are using it, but are you using Twitter correctly? Twitter is the ultimate organic SEO tool yet too many people are spending their days using a poorly optimised profile and sending out useless tweets. What you should be doing is carving out your niche on […]
Many view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is […]
To buy SEO would mean paying a lump sum of money to an SEO company for the optimization of your site on a one off basis in the hope that you will miraculously climb the search engine rankings. But, as I have said before and never get tired of repeating; SEO is an ongoing process […]
There is a general consensus amongst internet marketing specialists that meta-descriptions (the text snippets you see in search results) are not a factor that Google and Yahoo consider when ranking pages within their listings. Some people go as far as suggesting that optimizing meta-titles and descriptions is a waste of time. The reason behind this […]
I ran into an old buddy yesterday who runs a tech related ecommerce site. He has been in the game since day one and made a fair bit of cash when the internet was in its infancy. Of late he has been struggling due to excessive competition and the global economic downturn. Price guide websites […]
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